Introduction
Puneet Laboratories Pvt. Ltd. was keenly waiting to participate as another opportunity to showcase its products in the international arena, particularly for the African & Middle Eastern Regions. This time, Puneet Labs again acknowledged the importance of the Egyptian market to showcase its APIs (active pharmaceutical ingredients) for the regions of African & Middle Eastern regions in the month of June 2023.
Puneet Labs was pleased to have been a part of this business event & exhibition at Africa Health ExCon 2023, at the India Pavilion. “Our Business Development team headed by our Executive Director API: Mrs. Rashmi Jain; Senior Medical Advisor: Dr. Bijoy Deb and Executive International Marketing – Mrs. ChandraKumari Nadar, who all attended this international pharmaceutical business event on the behalf of Puneet Labs & had a business exhibit there.
Brief Background of this business event
This business event was inaugurated by H.E President Abdel Fattah El-Sisi, The President of the Arab Republic of Egypt, and was endorsed by the Egyptian Authority for Unified Procurement, Medical Supply and the Management of Medical Technology (UPA).
A little bit about Africa Health ExCon Cairo, Egypt: This was the second edition of Africa Health ExCon held in the year 2023 & this was held for the ongoing modernization & development of Healthcare Sector for the Egyptian market. This exhibition is regarded as the largest medical conference and exhibition in Africa that commenced on the 7th-9th February, 2023, at the Egypt International Exhibition Centre (EIEC) in Cairo, Egypt.
Africa Health ExCon 2023 brought together healthcare professionals, medical equipment manufacturers, and suppliers from across the continent to showcase the latest advancements in healthcare and medical technology. The event provided a platform for participants to network, share knowledge, and explore new business opportunities. With over 200 exhibitors and more than 5,000 visitors, Africa Health ExCon 2023 was a resounding success. The event featured a wide range of products and services, including medical equipment, pharmaceuticals, and healthcare solutions.
What was the main focus of Puneet Laboratories at this event?
The main focus of the company at the event was as follows: –
- Create New International Business Relations
- Offer new products to new potential international clients
- Generate Awareness of new Concept APIs among existing & potential new clients
- Seeking International Trading Partners
- Customizing specific grade APIs from our API product list based client requirements
- Highlight awareness of APIs & their specific use in the various indications or health segments
Which were our flagship products for the event?
Puneet Labs had prepared for this international Pharmaceutical event. The company’s representatives prepared their respective sales pitches for each of the following APIs that have potential for growth in demand in the international markets. Following are the list of APIs which are the flagship molecules of Puneet Labs for its international markets: –
- Iron Polymaltose Complex (IPC)
- Polysucrose Iron Complex (PIC)
- Ferrous Bis Glycinate (FBG)
- Zinc Carnosine
- L Carnosine
- Monobenzone
What are the main USPs of Puneet Laboratories Pvt. Ltd’s flagship API products?
All flagship APIs of Puneet Labs are efficacious & as per the IP/BP/USP standards & in particular molecular concentration strength in pharmaceutical grade for treatment of various medical indications.
Also, Puneet Laboratories Pvt. Ltd. promises The Conceptual Inception to manufacturing of Finished Formulations support. To elaborate, Puneet Labs. provides all the required support right from the conceptual understanding the scientific know-how of the active pharmaceutical ingredients for various respective indications, to manufacturing of the final APIs & then developing concept based Finished Formulations in different therapeutic areas.
Puneet Lab’s concept APIs are manufactured as various branded Formulations drugs for active treatment of various poor health indications in the local Indian Market.
Visitors/Audience at our stall
Many companies from the Egyptian Healthcare Sector & various North African companies visited our stall to understand in-depth about our concept molecules that we are offering & for understanding the promise of ethical treatment of various medical conditions.
The Positive Highlights of this Exhibition for Puneet Labs
During the exhibition, Puneet Laboratories Pvt. Ltd. highlighted its conceptual technical expertise in providing quality raw materials of international standards IP/BP/USP to potential international clients or companies.
The key areas of expertise that Puneet Labs highlighted is its expertise in supplying key raw material ingredients for peptide chemistry, complexes & chelates. It also highlighted various mineral premixes & mixes of medicinal raw materials for the efficacious treatment of various health indications.
Puneet Labs paid a visit various representative offices of leading Egyptian Pharma Formulation Companies & offered them our list of concept pharmaceutical molecules that they can consider manufacturing & marketing into various finished formulations as per their areas of focus.
Puneet Laboratories has expertise & research-based specialization in the following areas which were highlighted during the event: –
- Iron Carbohydrate Complex
- Mineral Amino Acid Chelates
- Peptide Chemistry
What emerged from this event at Egypt for Puneet Labs?
For Puneet Labs. this event was a continuing strategy for having a strong presence for The Egyptian & North African markets.
Puneet Laboratories Pvt. Ltd. has understood that this is a price conscious market & it will be a challenge to offer quality healthcare products & competitive prices.
On each particular day we had representatives, particularly junior representatives of various companies who were interested to know more about our innovative or concept pharmaceutical molecules or active pharmaceutical ingredients.
There were also many pharmacists students & pharmaceutical marketing students who visited our stall to understand what we were selling & why we are selling these concept molecules to our potential international clients.
What is the key learning/takeaway from this event for Puneet Labs?
Representatives of Puneet Laboratories who attended this event have given their valuable feedback that the Egyptian market & the neighbouring North African markets are seeking to buy new innovative molecules, but are price conscious & will certainly take some more time to confirm the adaptation of new concept molecules for the efficacious treatment of modern day illnesses.
Conclusion
It was indeed a rewarding experience meeting leading experts and influencers in the pharmaceutical and healthcare industry of Egypt & neighbouring North African nations. They provided valuable feedback & insights into the latest advancements in the healthcare sector.
All in all, this exhibition has helped us to reshape our focus towards increasing our business in the Egyptian market & particularly the African continent. It has helped us realize the ongoing market trends & also helped us to measure the expectations of these markets.
